How to tell an apartment complex you worked with a locator

February 28, 2020 by Ted Bauer

The important visual

This is typically what the guest card from an apartment complex will look like. You usually get a card of this nature on your tour:

There are a couple of different words that might be associated with the "locator" space, including:

  • Agency
  • Broker
  • Referral
  • Real Estate Agent
  • Locator Agency
  • Locator
  • Locator Service

It's usually self-explanatory, but in many cases on complex cards, it's not. Plus, you might be doing this on a Saturday late morning with 45 other things running through your mind. Life's not always easy, especially on weekend mornings.

The best practice if it's not self-explanatory

Text your contact with Whiterock and see what they recommend. Screenshot the card you've been provided and your contact will tell you where to indicate that you're working with Whiterock. When in doubt, or if for some reason you cannot reach your Whiterock contact immediately, look for the "Other" field on the guest card and write in "Whiterock Locators."

Why do complexes have these cards, anyway?

Because we live in the era of data now, and they need data on where people are coming from -- be it Google, drive-by, walk-in, Facebook/Instagram ads, locator services, etc. They want to know how best to maximize their marketing budgets and time spent. No one wants to waste their time on a channel that isn't drawing any human beings into the place to look at the units.

Another major consideration

In addition to your guest card, you almost always need to fill out the full application (gradually these are moving online, although sometimes you need to do a paper version in the leasing office).

You need to say the same thing -- i.e. in this case "Whiterock Locators" -- on both the application and the touring guest card. If they don't match, there is a chance that the apartment complex will not pay the locator (us!), and then we can't provide a refund.

Oh yes, about that refund

As long as you remember to put “Whiterock Locators” on your lease application, you’re good! Just shoot us a text or email, let us know where you’ve moved and we’ll do the rest! No catch! We make it easy and rewarding to work with Whiterock Locators! A rental rate greater than $900 can get a rebate of up to $200 cash; below $900 is up to $100 in cash. Here are the rebate offer terms and conditions as of late January 2020.

Any questions?

Reach out anytime. We're here to help.

About the Author

Ted Bauer

Ted Bauer is a writer/editor for White Rock Locators focused on as much cool content about the DFW Metroplex rental scene as he can possibly find week-to-week.